Methodological issues in cross-cultural research: An overview and recommendations
نویسندگان
چکیده
منابع مشابه
Methodological Issues in MIS Cross-Cultural Research
This chapter presents a discussion of methodological issues that are relevant and idiosyncratic to cross-cultural research. One characteristic that typifies cross-cultural studies is their comparative nature, i.e., they involve a comparison across two separate cultures on a focal phenomenon. When differences across cultures are observed, the question arises as to whether the results are true cu...
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Within the iast ten years the use of experimentai methodology in information systems (iS) research has substantiaiiy increased. However, despite our experience with experimentation, studies continue to suffer from methodoiogicai problems. These probiems have ied to an accumuiation of contacting resuits in several areas of iS research. Moreover, future research studies wiii i<eep producing contr...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2012
ISSN: 1479-1862
DOI: 10.1057/jt.2012.18